Javascript Icon Get 62% off the JavaScript Master bundle

See the bundle then add to cart and your discount is applied.

0 days
00 hours
00 mins
00 secs

Write JavaScript like a pro. Javascript Icon

Follow the ultimate JavaScript roadmap.

The data-js API for behavioural-binding; stop using selectors in your JavaScript

Selectors in JavaScript are bad. The bridge between the DOM communicating with JavaScript is a tough one to cross and in no way modular, but there are ways around this. Today I want to introduce something I can only call behavioural-binding. JavaScript is a beautiful language, it’s very dynamic, and that’s exactly what selectors aren’t. Selectors are a sin, and here’s why behavioural-binding is key.

A while ago I wrote about data-js selectors, a fleshed out idea that was very raw and an attempt to create JavaScript logic beyond DOM selectors by binding logic to a data-* selector and not targeting an element. I’d experimented with it a few times and it often got a bit sticky when it came to modularity - I was repeating a lot of code and the implementation was 90% there, until now. I’ve finally began to see the clearer picture on the behavioural-binding and feel like it’s worth sharing.

I’m going to show you how to:

  1. Drop selectors for behavioural-binding in the DOM
  2. Drop selector-reliant querying in JavaScript for modular logic
  3. Use the JavaScript Module pattern to return public APIs
  4. Rant a little about jQuery
  5. Go away feeling modular


The behavioural-binding concept is binding repeating behaviours to DOM elements, instead of selecting elements and manipulating them. In a sense, it’s what you’re not used to doing. Probably:

Previously; you targeted an element, wrapped it in a function and did some DOM wizardry. Now; you write your JavaScript logic independent of elements, and bind the behaviours with data-* attributes. The implementation is quite similar, but the thinking behind it is the separation key and how you’ll need to think ahead for all future elements and not tie your JS so closely to your HTML. Behavioural-binding doesn’t care what element it is, it’ll just do its thing (if it’s a valid method).

Reuse and the problem scenario

The initial problem with DOM logic and JavaScript binding is simple, take three inputs for example with different classes:

<input value="Select my contents" class="header-input">
<input value="Select my contents" class="footer-input">
<input value="Select my contents" class="sidebar-input">

I want to autoselect the text inside the input as soon as my cursor is focussed on the input, very simple.

But uh oh, I’ve got three different classes, _s**t_.

Angular Directives In-Depth eBook Cover

Free eBook

Directives, simple right? Wrong! On the outside they look simple, but even skilled Angular devs haven’t grasped every concept in this eBook.

  • Green Tick Icon Observables and Async Pipe
  • Green Tick Icon Identity Checking and Performance
  • Green Tick Icon Web Components <ng-template> syntax
  • Green Tick Icon <ng-container> and Observable Composition
  • Green Tick Icon Advanced Rendering Patterns
  • Green Tick Icon Setters and Getters for Styles and Class Bindings

Now any (hypothetical) code is ruined because it only took into account .header-input - I need to account for the other two. So let’s take a step back for a minute, thinking JavaScript first is often a really sexy way to code, let’s think functionality. I bet you’re starting to think ‘Hmm, but why not just add an autoselect class to each of them?’. No. Just no. Classes are for styling, we’ve established this previously - I want to bind behaviour, not classes. So…

Behavioural [data-js] binding

So how do we tackle the problem with applying the same logic to multiple elements without modifying our scripts everytime we extend them? I just want to write logic once and let it do the same work regardless of the element’s identifier.

That’s where data-js behavioural-binding comes in, seamless JavaScript logic. Wouldn’t it be nice to do this:

<input value="Select my contents" class="header-input" data-js="select">
<input value="Select my contents" class="footer-input" data-js="select">
<input value="Select my contents" class="sidebar-input" data-js="select">

I’ve binded my JavaScript logic independently, no conflicts with my class names or even inside the class attribute. It also means that when it comes to my next project, I can just lift the JavaScript logic out for reuse and not have to fuss about changing class names and refactoring things.

You can then use a selector like so to target these inputs:

var selectInputs = document.querySelectorAll('[data-js=select]');

This returns a NodeList of the exact inputs I need. Now I can do the following to bind a click event:

var selectInputs = document.querySelectorAll('[data-js=select]');
for (var i = 0; i < selectInputs.length; i++) {
  var self = selectInputs[i];
  self.onclick = function () {;

Perfect! And we’re all done.

Or are we? Here’s my next problem, well - maybe not a problem, I just like refining things and am a little bit OCD. My next problem is selector names inside JavaScript - I think that sucks too!

So here’s the next idea; include NO selectors in your JavaScript logic and expose a public API for you to pass selectors into, sounds good?

Selector-less JavaScript functions

JavaScript functions are sweet, you can pass arguments into them, which means we can add some dynamic functionality. Instead of declaring this:

var selectInputs = document.querySelectorAll('[data-js=select]');

Wouldn’t it be better to make the data-js value dynamic for ultimate reuse? Yes! Here goes:

// create a datajs selector wrapper
var datajs = function (selector) {
    return document.querySelectorAll('[data-js=' + selector + ']');
// get the returned nodelist
var selectInputs = datajs('select');

Now we are thinking dynamically, that’s the first step. This means we can pass in more arguments to get other data-js attributes, for example:

// create a datajs selector wrapper
var datajs = function (selector) {
    return document.querySelectorAll('[data-js=' + selector + ']');
// get the returned nodelists for 'select' and 'search'
var selectInputs = datajs('select');
var searchButtons = datajs('search');

You’ll get a fresh NodeList returned each time with a dynamic parameter, nice. Now we’re seeing the power of JavaScript start to come forward. But there’s still more room for improvement in my eyes.

Creating a Module and public API

Now is the time to create an API that’s totally separate from any JavaScript we write! Ever create modules for your applications/websites? Organising your code takes a little longer and takes some discipline to stick at, but here’s how we can take the data-js modularity even further.

I’d like to be able to write a bunch of code that is fully dynamic, that doesn’t rely on selectors inside it, but gets the data from outside the scope. In true module fashion, we could do this:


And that’s it. This is the type of stuff that would be called on DOM Ready inside a pair of `` tags or whatever your setup allows. I’ve created a Module that has a ‘select’ method, in which I pass in the ‘select’ attribute (ignoring the data-js part) of the selector as this is already setup.

Here’s the example module setup I’ve created (notice there is nothing DOM related in here, awesomely agnostic!):

var Module = (function () {

    var datajs = function (selector) {
        return document.querySelectorAll('[data-js=' + selector + ']');

    var dataSelect = function (attr) {
        var elem = datajs(attr);
        var select = function () {
        for (var i = 0; i  ul:first-child li.className').on('click', function () {
  // WTF...

It happens all the time, and jQuery’s amazing selector engine Sizzle promotes its power, which is vastly abused by so many developers. Of course when you’re learning, you don’t know any different. I mean, when I faced challenges in DOM selectors and JavaScript logic in early days I’d duplicate a script and just change a selector to get it to work twice - crazy looking back at it.

If you’re writing JavaScript with selector vomit you probably shouldn’t be writing it at all. JavaScript provides functionality, it shouldn’t be dependent on a Node somewhere in the DOM tree.

Let’s aim for a cleaner future.

Data attributes and performance

‘But getting an element by ID is faster’. Getting by ID is old and not modular. Some 1970s cars are faster than today’s ones but I know which one I’d rather drive - faster isn’t better. Data attributes were added to the HTML5 specification for a reason and they should be used powerfully - a.k.a by writing as less code as possible to do some awesome stuff.

Using data-* attributes for performance selectors are actually surprisingly fast, check out some neat work conducted from Robert Bennet from my first article.


[data-js] JSON/Obj literals

How about passing in object data into our module? Here’s how we could fully extend the DOM with no selectors inside our core script:

  search: {
    selector: 'search',
    target: 'select'

Data-binding JSON (highly experimental, for reading only!)

I also have experimented with thrashing a few ideas out with JSON inside data-* attributes to fully configure the DOM and do crazy stuff with, it can be classed as a little close for comfort with regards to the separation of concern - but I think it’s got some possible use cases and potential grounding for the future and dynamically creating elements and setups, here’s an example:

<div class="myPlugin" data-js='{
  "someName": {
    "option": "value",
    "option": "value",
    "options": ["value", "value", "value"]

You can then use JavaScript to read the properties whilst looping through the elements to dynamically generate a unique setup for each Node, I’ve seen this idea once or twice also on the web, it’s obviously not too crazy. For the future, I’d definitely like to experiment more.

Food for thought

I hope you’ve been a little intrigued at least from this article and what it presents, if so, here’s some things to remember for future coding to aim for:

  1. Use data-js attributes and appropriate values for DOM selectors
  2. For repetitive JS, create a small Module and expose an API, pass in your selectors and keep your JavaScript free of the DOM
  3. Start to structure functions a little better using the (Revealing) Module Pattern where necessary
  4. Separate behaviour from style

Learn JavaScript the right way.

The most complete guide to learning JavaScript ever built.
Trusted by 82,951 students.

Todd Motto

with Todd Motto

Google Developer Expert icon Google Developer Expert

Related blogs 🚀

Free eBooks:

Angular Directives In-Depth eBook Cover

JavaScript Array Methods eBook Cover

NestJS Build a RESTful CRUD API eBook Cover